A New Angle on Yacht Management

Fairport Global is a newly formed entity resulting from the merger of Fairport Yacht Support and SYM, following their acquisition by MarineMax (NYSE: HZO). This merger brings together decades of expertise in yacht management and support services, positioning Fairport Global as a leader in the maritime industry. They offer comprehensive yacht management services, including operational support, financial management, crew placement, and logistical coordination, to ensure the seamless operation of luxury yachts.

Fairport Global approached us with the need to refresh their brand and create a new WordPress website that reflects their vibrant and bold identity. Their goals included a modern, visually appealing design that highlights their tagline, “A new angle on yacht management,” and integrates their offices and teams through a Microsoft API managed by their corporate parent. They also required an easy-to-navigate platform where users could find services for their yachts across multiple locations in the United States and Europe.

We delivered a custom website that included a refreshed brand identity and a new WordPress site. The design incorporated a bold and vibrant color scheme throughout, visually representing their tagline. We integrated a custom API that synchronizes office and team information in real-time, ensuring users have access to up-to-date information. Key features included a streamlined backend for easy content management, dynamic population of office locations and team members, and intuitive navigation for finding yacht services.

Our design focused on creating an engaging and user-friendly experience that caters to high-end clientele. The new website not only enhances Fairport Global’s online presence but also significantly improves user engagement and search engine visibility.

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